Andrew and Caitlin bring in clinical, behavioural and sensory science experts to debate how far GLP-1s could reshape consumer behaviour - covering escalating medical use, the return of "food noise" after quitting, and shifting eating rituals. This forward-looking provocation asks brand leaders how big this shift could ultimately become.
If Rewiring Consumption showed how far GLP-1s have already reshaped what we buy, this episode asks how much further they can go.
A panel of leading voices in clinical science, behavioural science and sensory science joins Andrew and Caitlin to war-game the next chapter: escalating medical applications, the return of food noise after quitting, the changing rituals of eating together, and a sensory surprise that turns conventional wisdom on its head.
Part forecast, part provocation, this is the debate that asks brand leaders the only question that matters - not what's happening now, but how big could this actually become?
Credits
Hosts: Andrew Wardlaw, Caitlin McLean
Executive Producer: Alex Berteanu
Production
Ideal Insight
Social Media
Palesa Mthiyane
Publicity
Camargue